Google AdWords Workshop – Part 10:
ROI Based Decision Making

The following article is part 10 in our series on running your own pay-per-click advertising campaign with the Google AdWords program. If you are new to AdWords, read the introduction here first. In this post I introduce the idea of making decsions based on the returns you’re achieving from your campaign investment. In a marketing […]

Google AdWords Workshop – Part 9:
Campaign Performance Analysis

The following article is part 9 in our series on running your own pay-per-click advertising campaign with the Google AdWords program. If you are new to AdWords, read the introduction here first. In this post we’re going to look at how to analyse and act on your AdWords campaign performance reports. I’ll use the example […]

Google AdWords Workshop – Part 8: Track or Perish

The following article is part 8 in our series on running your own pay-per-click advertising campaign with the Google AdWords program. If you are new to AdWords, read the introduction here first. In this post we’re talking about how to track conversions that occur on your web site. The standard reports available from your control […]

Google AdWords Workshop – Part 7:
What’s a Click Worth?

The following article is part 7 in our series on running your own pay-per-click advertising campaign with the Google AdWords program. If you are new to AdWords, read the introduction here first. Before you start bidding on keywords for your Adwords campaign, it makes sense to work out how much you can afford to pay […]

Google AdWords Workshop – Part 6:
Keyword List Development

The following article is part 6 in our series on running your own pay-per-click advertising campaign with the Google AdWords program. If you are new to AdWords, read the introduction here first. In this post we dive into the hands-on aspect of developing a keyword list. If you were to specifically go looking for advice […]

Google AdWords Workshop – Part 5:
Keyword Match Modes

The following article is part 5 in our series on running your own pay-per-click advertising campaign with the Google AdWords program. If you are new to AdWords, read the introduction here first. Prior to making up a list of keyword phrases that you want to advertise on, it pays get to grips with the three […]

Google AdWords Workshop – Part 4:
Distribution Options

The following article is part 4 in our series on running your own pay-per-click advertising campaign with the Google AdWords program. If you are new to AdWords, read the introduction here first. When you create a new keyword targeted AdWords campaign, your ads are set to appear not only on Google but also an extensive […]

Google AdWords Workshop – Part 3: Quality Score

The following article is part 3 in our series on running your own pay-per-click advertising campaign with the Google AdWords program. If you are new to AdWords, read the introduction here first. In this post I’ll be explaining the Quality Score system Google uses to evaluate your keywords and regulate the display of your ads. […]

Google AdWords Workshop – Part 2:
Campaign Structure

The following article is part 2 in our series on running your own pay-per-click advertising campaign with the Google AdWords program. If you are new to AdWords, read the introduction here first. In this article we’ll be looking at how an AdWords account is structured, and the best way to organize your advertising within that […]

Google AdWords Workshop – Part 1:
Goal Definition & Key Performance Indicators

The following article is part 1 in our series on running your own pay-per-click advertising campaign with the Google AdWords program. If you are new to AdWords, read the introduction here first. The first step in any advertising campaign should be to ask yourself what it is that you’re trying to achieve. When you know […]



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