Local Search Marketing for New Zealand Business

If you are serious about developing an effective online strategy for your business, you’ve come to the right place. Based in Wellington, Web2Store offers search engine marketing services to small – medium sized businesses throughout New Zealand.

Search engine marketing (SEM) is a cover-all term used to describe the various disciplines developed to capture leads when prospects search the internet for information about products and services they wish to purchase.

Local search marketing simply means an emphasis on targeting prospects whose interest is in products and services available in a specific geographic area . . . ‘Wellington plumber’, ‘Nelson architect’ etc

Given that more than 70% of household income is typically spent on goods and services supplied by vendors located within 80km of the customer, and that 82% of consumers now research local purchases online1, it makes sense for even small niche businesses to have an effective online strategy.

Search marketing offers the opportunity to target potential customers at the exact moment they’re searching for your prouct/service. In the local context, there are three principal mediums available to reach those prospects at that critical time:

Call us on 027 3933 100 or use our contact form to schedule an appointment to discuss how we can help kick start your search engine marketing campaign today.

1 Nielson Research

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